Hustle vs. Heartache (UPDATE)

25 Jul

(PHOTO: Courtesy)

Three years ago, I did a story on Jason Tyler and his film crew’s project, Hustle vs. Heartache  — a story about up-and-coming rapper, Hustle, fresh out of prison with a dream of making it big as a hip hop artist, forging a relationship with his young son and finishing old business with his soul-singer dad, Heartache.

Back in 2011, Jason was a grad student at the University of Southern California School of Cinematic Arts.

When I interviewed him and his crew, they already raised $30,000 with a goal of reaching $100,000 for what started as a thesis film and became a feature.

Jason’s team has since graduated, exceeded their fundraising goal and are now in post-production. They’re an edit away from picture lock, a stage in film editing before the changes are complete and approved.

Afterwards, Jason’s crew kicks their film into the next stage that includes additional edits and audio mixing.

They’ve also secured an impressive cast that includes Blu Mankuma, of Smallville fame, and Vanessa Bell Calloway, who old school heads will remember from Coming to America. Learn more about the cast.


Posted by on July 25, 2014 in Uncategorized


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2 responses to “Hustle vs. Heartache (UPDATE)

  1. mollytopia

    July 27, 2014 at 10:54 am

    This is awesome – I love to see these success stories!

    • Alan King

      July 29, 2014 at 10:28 pm

      Thanks, mollytopia. Jason’s story is an inspiring one.


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