Nearly two years ago, I was laid off from my job as a staff writer for a black-owned newspaper in Baltimore. I didn’t cry or worry about my finances.
I gathered my stuff quietly. (My co-workers didn’t know then they wouldn’t see me again.) Once in the back parking lot, I jumped for joy. No more working nearly 12 hour-days for eight hours’ pay. No more being forced to work over the weekend with no compensation.
I called and broke the news to family and friends, one of whom suggested I start this blog. “Build your own archive, yo,” that friend told me then. And even before my first post went up, I knew it was important to blog under my real name.
I couldn’t have known then that a job I took at the DC Creative Writing Workshop as a substitute writer-in-residence would turn into a senior program director position. At the time, I was on various job sites still trying to find work in communications.
My blog became a portfolio I sent potential employers to by mentioning it on my résumé and cover letters. It kept me current, which is what communications professionals want. This blog was my answer to the ubiquitous question: So what have you done during your unemployment?
Blogging anonymously would have killed my credibility as a journalist. And that decision affects just about every sector, including nonprofits. On her blog post “Shine While Your Light’s On: How to Build Your Personal Brand by Starting a Blog,” Rosetta Thurman elaborated on the benefits of blogging under her name.
“I thought about blogging anonymously at first…But being anonymous would have defeated the entire purpose of blogging for personal branding,” wrote Thurman, who worked in the nonprofit community for more than eight years as a fundraising professional and leadership development practitioner.
Blogging under her name gave Thurman a reputation that, even four years since she started her blog, still speaks for her when she’s not around.
She recounted a story about a holiday party she went to on a December night in 2009. “I’m an extreme introvert, so I really don’t like going to parties unless I think that someone I know will be there,” Thurman recalled. “The biggest benefit of being a popular blogger, though, is that now when I go to nonprofit events, people know me. I don’t have to know them.”
She added, “And the best thing you can do for your nonprofit career is to make sure lots of people know who you are.” Thurman’s reputation spoke loudly enough for her four years ago to make it possible for her to start Thurman Consulting, an education company that specializes in leadership, entrepreneurship and social media initiatives. That reputation’s allowed her to become an author, trainer, speaker and coach.
Her life might have been different if she blogged anonymously. “If no one knew who was writing the articles, I would have reaped absolutely no benefit to my professional reputation,” Thurman wrote. It was also about courage for her. “I had to learn how to stand up for my ideas no matter what people said about me,” she wrote. “That’s part of being a leader. It remains my greatest leadership experience that I’ve had through my blog.”
Going back to credibility, blogging under my name and being as thorough as I can in my research and reporting has granted me access to press events that allowed me to share information with my readers.
And because of that access, my blog topics range from medical experts’ updates on H1N1 Flu and DC youths speaking out about school reform, to foster teens advocating for better services and poets rising for better public school libraries, to Step Afrika! bringing the house down and a summer program that educates teens about African films.
My personal brand resulted in me being invited by the Philadelphia Association of Black Journalists to speak as a panelist on cultural issues. I was even a consultant to a journalism grad student, who was working on a class presentation about communications and social media.
Like Thurman, I made a conscious decision to be courageous and stand by my ideas no matter what people said about me. It’s also a good career move, according to Penelope Trunk.
That’s point #2 out of five mentioned in her blog post “Blog under your real name, and ignore harassment.” As she puts it, you already spent so much time learning a topic and becoming an expert. “But how can you get credit in your field for this expertise if you blog under a pseudonym?” wrote Trunk, whose career advice runs in 200 newspapers.
So what if you’re worried that blogging under your real name on your personal blog will jeopardize your corporate job? She has an answer for that, too. “Check out Steve Rubel. He is employed at Edelman and is sort of inventing the wheel as he goes along,” Trunk wrote. “He makes mistakes very publicly, and we all learn from them, and he’s a great model for making a blog and a corporate job work together.”
Trunk, who started blogging 12 years ago, knows first-hand the hassles of blogging under a pseudonym. Since her college days, she’s changed her name three times. Born as Adrienne Roston, Trunk changed her last name to “GreenHeart” after being influenced by the feminist movement in school.
The second time she made up a name was to slap it on her master’s thesis, a collection of short stories. At that time, Trunk was working at a software company. Despite the master’s thesis winning an award, Trunk’s boss–who, until then, was supportive of her writing career–considered the stories embarrassing since he thought they were pornographic. He warned Trunk that if she put her name on the thesis, it could jeopardize her promising career in corporate America.
The third and last name change wasn’t of her own doing. The editor at Time Warner, her first job as a columnist, assigned her the pen name “Penelope Trunk”. Juggling two identities wasn’t easier once her columnist job became full-time. “I thought of writing under Adrienne Greenheart, but I already had too much invested in Penelope Trunk,” Trunk wrote. “That’s who people had been reading for three years. It was too late to change. So I posted my photo by my column and I became the name officially.”
Juggling two different emails—one for each name—proved just as difficult. “I was always forgetting which email client I was in, and I sent email with the wrong name on it all the time. And surely you know that people delete email from names they’ve never heard of,” she wrote.
On the phone was no better. “I also had a lot of people calling me…and hanging up when they heard Adrienne Greenheart on my voicemail,” she recalled. “So I took my name off my voicemail.”
Going back to credibility, Trunk’s third point was that blogging under a pseudonym defeats the purpose of networking. “People were very unsatisfied to hear that they thought they knew me but in fact I was not giving them my real name,” she wrote. “And people who were just getting to know me got hung up on the name issue – they couldn’t believe that I was so well known by a name that wasn’t my name.”
She lost some of her readers’ trusts. “Having a pseudonym is like having a wall up between you and everyone else,” Trunk wrote. “It doesn’t have to be that way, but that’s usually how people perceive it when they find out.”
I don’t know about you, but I don’t take my readers’ trusts for granted. However, there are some who will argue the benefits of blogging anonymously. “The downside to naming your blog after yourself is that it can eventually become a prison,” according to Remarkablogger’s post “How to Brand and Name Your Blog.”
“As soon as you shut your mouth, there is no personal brand,” according to the article. “If you stop blogging, you stop existing.” It goes on to note that blogging under your name makes it impossible to hire a team of writers to take over when you just don’t have it anymore. “Me, personally? I don’t want to be that guy,” the article stated. Me, personally?
The advantages of blogging under my name far outweigh the disadvantages.