A lot’s happened in the nearly five years Zoe Valentine’s entertained and informed readers with her blog about what she calls “the most mundane of things” in her daily life.
Those adventures include the Missouri-transplant apartment-hunting in New York City, falling in love, and leaving an economic consulting gig in the Big Apple—fiancé in tow—for an executive administrative support position in the Urbana-Champaign, Illinois-area. Those posts and more gained her a wider readership and caught the attention thrice of web administrators at the popular online publishing platform that hosts her blog Zoe Says.
Not bad for a self-professed introvert. “Having an easily findable online identity is sometimes really scary to me,” the Louisiana-native says in a recent interview. “It’s not just my name, it’s that all of these personal observations and facts about myself are just…out there.”
Even if Valentine tried, this age of smartphones and social networking sites makes it impossible to avoid an online presence. “Already today’s smartphones used by teenagers to text friends have as much computing power as the Apollo spacecraft that traveled to the moon in 1969,” the husband-and-wife research team Ayesha & Parag Khanna tell tech blogger Kyle Munkittrick, of Pop Bioethics.
The Khannas are part of a research and advisory group at the Hybrid Reality Institute, which explores human-technology co-evolution and its implications for global business, society and politics. According to their book, Hybrid Reality, the “balance of innovation” eclipses the military “balance of power”.
The Khannas note this trend will advance for another decade. “Hewlett Packard estimates that by 2015, there will be one trillion devices connected to the Internet constantly recording and sharing information,” the Khannas says. “By 2020, we will literally live in technology.”
Another thing that makes Zoe Valentine’s online presence inevitable are current hiring practices. “In this era, [an] online presence is the best way [a] company can check your…background,” according to Dheeraj thedijje’s post at the tech blog Intelligent Computing. An online presence gives a company a sense of how well a potential employee uses technology, how well she/he writes, and how well the individual conducts themselves publicly.
Valentine built her presence through blogging, which resulted from her friends’ fascination with how she tells stories, either in person or through her narrative emails.
“I had always thought I would go into film or video editing…which is another medium for telling stories,” says Valentine, who earned a BA in Film & Media Studies at the University of Rochester. “But so far it hasn’t panned out that way. I wrote my first post about hunting for apartments in New York City with Craigslist, and the blogging seed was planted.”
Her most memorable and successful post is “The Obligatory Courtesy Smile,” a hilarious post about workplace etiquette. According to Valentine’s piece, this gesture is a “weird smile—sometimes an accompanying nod—that you give people…where you flatten your lips and smile tightly as you pass each other by.”
This post resonated with fellow bloggers. “How about the little ‘wave’ that you give along with the nod as you pass by someone,” writes Nikitaland, who blogs about her dog Nikita.
Think that gesture’s bad? It could be worst, according to Ugogo, a vegetarian and aspiring actress. “What’s really awkward,” she writes, “is seeing that person twice.”
“Courtesy Smile” was also a hit with WordPress administrators, who selected that post among their eight favorites to showcase, or, as it’s called on WordPress, “Freshly Pressed”—which results in a major traffic surge. “Courtesy Smile,” posted July 2011, grossed 12,915 hits in one day.
That post introduced me to Zoe Valentine, who I’ve followed since. And get this. “Courtesy Smile” marked the blogger’s third time being “Freshly Pressed”. The first (November 2010) recorded 2,065 hits, while her second (May 2011) clocked 4,195 hits. “It’s been an absolute honor each and every time,” Valentine says. “The thrill never gets old.”
What makes posts like “Courtesy Smile” successful is that—whether Valentine intended—they adopt what’s called the sitcom format. Like sitcoms, Valentine’s blog posts—whether about chucking a microwave for counter space, how she chooses her drugstores, or why she stopped listening to the radio—are short bursts of enjoyment that include the hero, anti-hero, love interest and buddy.
“Since sitcoms are only 30 minutes long, it is essential that the plot line be fairly tight and resolvable,” writes Winifred Fordham Metz, a media librarian and contributing writer to How Stuff Works, an award-winning website of explanations of how the world works.
In his article “How Sitcoms Work,” Metz adds, “Successful plots will typically fall within a family or workplace setting or some combination of the two.” In “Courtesy Smile,” Zoe’s the hero (for tackling the situations she encounters), the gesturing office mates are the anti-hero, and Valentine’s love interest/buddy is her fiancé Kevin, who demonstrates the gesture in a photo.
Now, here’s how Valentine works. “Sometimes I’m hit with a snippet of inspiration from the most mundane of things in my daily life,” she says. “A funny thought or personal quirk about myself will hit me, and I will whip out my iPhone and enter it into my Notepad.”
She gets her need to write things down from her parents, who are both prolific writers. “My mom is more poetic and she uses her writing to inspire and encourage others,” Valentine says. “My dad is currently working on publishing a self-help book that he has worked on for a very long time.”
Of her parents’ writing habits, she adds, “They write every single day, even if it’s just personal notes, thoughts, feelings.”
While Valentine’s not writing every day, she’s just as disciplined. “If I feel it’s been too long since I’ve put out a blog post, I’ll refer to my snippets of inspiration, put the idea into a draft, and develop it into a full post,” she says. She also responds to WordPress’s weekly photo challenges, which get her creative juices going.
Lately, her faucet stays flowing. “More often than not, I sit down at my computer with a strong idea of what I need to flesh out,” says Valentine, noting that articles online make up majority of her daily reading.
Those days when she’s dry, she’s learned not to beat herself up. “I went ten months without a new post between last year and this year as I had started a very demanding new job,” she recalls of the ups and downs writers experience. “As I’ve gotten older and developed my blogging muscle, I find I can’t stay way.”
Neither can Charles Gulotta (aka bronxboy55), a long-time ZoeSays reader. “What a great blog this is, Zoe,” writes the veteran freelance writer and author. “It’s like a candy store that changes with every visit.”
And that’s key to successful bloggers—return readers. “Checking spelling and grammar is…a key to getting people to come back and read your blog,” Valentine’s advice to new bloggers. “Misspelled words or poor grammar (unless it’s ironic) keeps the reader from really delving in and getting lost in whatever you have to say.”
Another advice is to stay open to inspiration in its many forms. For Zoe Valentine, it’s a song line, scene from a favorite movie or TV show, a story line from a novel, and other bloggers. “That’s the beauty of writing blog posts,” she says, “anything can be fully realized in some fashion.”